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Pretzel Fans Asked & Auntie Anne’s® Delivered – Literally!

The iconic pretzel brand introduces two developments in pretzel tech: a new mobile ordering platform in the Pretzel Perks app and a one-of-a-kind chair that actually orders pretzels

August 4, 2020
Lancaster, PA

Mobile Ordering

Lancaster, Pa., [August 4, 2020] – Pretzel fans rejoice! When fans ask, Auntie Anne’s delivers – now literally. The world’s largest hand-rolled soft pretzel franchise today announced the launch of contactless mobile ordering in the Pretzel Perks app, along with the creation of their “Recline-To-Dine” Chair that actually orders pretzels with just the pull of a lever.

A chair that orders pretzels for contactless delivery? Yep, it now exists. Auntie Anne’s teamed up with innovation experts to develop a breakthrough in snacking technology: the Recline-To-Dine Chair! It’s a one-of-a-kind, limited-edition chair that places pretzel delivery orders with the pull of a lever. The more you kick back, the more you get to snack. No need to pick up the phone – just relax and let the chair handle the ordering. The chair uses motion sensors to detect when users pull the lever, which then connects to the Auntie Anne’s mobile ordering system and places the order for delivery. It even talks to confirm that the order is on the way!

“Over the last several months, we heard from our fans that they missed Auntie Anne’s. As we launched our new contactless mobile ordering and pickup options, we wanted to truly celebrate by developing a fun and unique way for fans to fulfill their pretzel cravings,” said Heather Neary, president of Auntie Anne's. “So, we got creative and developed a pretzel-lovers dream recliner. The Recline-to-Dine chair actually places an Auntie Anne’s order with just the pull of a lever for the ultimate delivery experience. A few fans were lucky enough to try it out and we received rave reviews! But more importantly, even without this super cool chair, anyone with a smartphone can now order freshly baked pretzels for contactless delivery, curbside pickup, or in-store pickup.”

And since all fans won’t have a chance to try out the one-of-a-kind chair themselves, the same incredible experience is available right in the Pretzel Perks app. Simply open the app, place an order and then kick back while fresh-baked pretzels are delivered! And with every order placed online or in-store, app users can also earn points toward free pretzels and redeem exclusive rewards.

To celebrate the launch, Auntie Anne’s is hosting the Recline-to-Dine Sweepstakes. From August 4 to 25, fans can visit ReclineToDine.com to enter to win* exclusive pretzel prizes, including:

  • Grand Prize: One lucky pretzel fan will receive an entire year of free pretzels (valued at $1,300), $1,200 to purchase their very own dream recliner, one year of streaming services, and a Kick Back care package including an Auntie Anne’s blanket, pillow and pretzel-inspired socks
  • Pretzel-Lover Pack: 24 lucky runner ups will win a $25 Auntie Anne’s gift card and a Kick Back care package, including an Auntie Anne’s blanket, pillow, and pretzel-inspired socks

To place your first contactless mobile order with free delivery and save $5 off $20+, download the Pretzel Perks app by August 25, 2020. The Pretzel Perks app offers exclusive membership benefits, including points toward free pretzels, rewards, including a free pretzel on your birthday, and special offers.

*Additional details and official rules for the sweepstakes available at https://reclinetodine.com/rules.


About Auntie Anne’s®:


With locations in 49 states and more than 25 countries, Auntie Anne's mixes, twists, and bakes pretzels to golden brown perfection all day long in full view of guests. Auntie Anne's® stores can be found in malls and outlet centers, as well as in non-traditional spaces including universities, airports, Walmarts, travel plazas, military bases, and food trucks. Fans can now also order their favorite pretzel snacks for delivery, pickup, and catering in the Pretzel Perks app. For more information, visit AuntieAnnes.com, or follow on Facebook,Twitter and Instagram.

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Download the Pretzel Perks App

  • Download the Pretzel Perks app in the Apple app store, opens in a new window
  • Download the Pretzel Perks app in the Google Play store, opens in a new window

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