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Chas Kurtz
Public Relations Manager
717-435-1561
ckurtz@auntieannes.com

Auntie Anne’s Invites Shoppers to Celebrate "Shoptoberfest"

Between October 9 and 14, shoppers can buy one pretzel, get one pretzel free at locations nationwide

October 9, 2017
Lancaster, PA

shoptoberfest banner

Halloween costume shopping got you stressin’? Need to pick the perfect fall sweater, or want to get a jump start on your holiday gifts? Auntie Anne’s® invites you to kick off the fall with “Shoptoberfest,” a new holiday created specifically for shopping enthusiasts nationwide. To celebrate, from October 9 to October 14, pretzel fans can enjoy a “Buy One Get One” (BOGO) pretzel promotion through the My Pretzel Perks Mobile app to fuel their fall shopping adventures.

In honor of Shoptoberfest, Auntie Anne’s is proud to announce the launch of its newest product, the fittingly named Hands-Free Pretzel-Eating Apparatus. Designed after a painstaking R&D process, this ingenious innovation lets shoppers enjoy an Auntie Anne’s pretzel while keeping their hands free for shopping bags or kid wrangling. The exclusive, limited edition shopping aid features a string necklace customized for Auntie Anne’s Pretzels and Pretzel Nuggets, as well as a bib to keep clothes butter-free. While the Hands-Free Pretzel-Eating Apparatus won’t be available for purchase, shoppers are encouraged to check out Auntie Anne’s social channels throughout Shoptoberfest for a chance to snag one.

“Shopping will never be the same,” said Carol Pasquariello, vice president of marketing for Auntie Anne’s. “It’s as if Auntie Anne’s has given shoppers an extra hand, one designed precisely for the perfect shopping snack. You’re welcome, world.”


About Auntie Anne’s®:

With more than 1,700 locations in 48 states and more than 25 countries, Auntie Anne’s mixes, twists and bakes pretzels to golden brown perfection all day long in full view of guests. Auntie Anne’s can be found in malls and outlet centers, as well as in non-traditional spaces including universities, airports, Walmarts, travel plazas, military bases, and food trucks. For more information, visit AuntieAnnes.com, or follow on Facebook, Twitter and Instagram.

stay connected

Pretzel perks? Download the app

  • Download the Pretzel Perks app in the Apple app store, opens in a new window
  • Download the Pretzel Perks app in the Google Play store, opens in a new window

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